Our Story

Hi, I'm Lindsay! 


I'm the dreamer, creator and designer behind all that you see at CFD, and I'm so glad you're here! Want to know a little bit more about the business I started at my kitchen table? Keep on reading! 

A few years ago, I was hugely pregnant with my third baby and up at all hours of the night because…hugely pregnant. After one particularly long and tiring day, I sat awake in bed at 2 am, annoyed that I wasn’t sleeping, when I had a fleeting thought about a chalkboard that I wanted to make for our home. And then another one that I wanted to make for our children. And another that I wanted to make as a gift. 

And then it happened: the light bulb.

Before I knew it, the sun was coming up, and I had spent the rest of the night awake, brainstorming ideas for a brand-new business and coming alive in a way that I can’t quite put into words. I thought of a shop name, dreamt up a million other chalkboard ideas, told myself this was crazy, convinced myself that it wasn't crazy, and everything in between. And then I got right to work. A few weeks later, I opened a small online shop called Chalk Full of Design, and the rest is history - the best kind of history there is. 

CFD has grown and changed and developed into something even more amazing than I ever imagined it could be on that first night. We have become a global brand with a growing team and a continually-expanding product line, and it’s amazing to know that something so special started with someone like me working hard at my little kitchen table. At the heart of our brand, we create products for everyday parents, with everyday kids, who live in everyday homes, and that’s something I value so deeply. We make items that I love and use endlessly in my own daily life with my own growing family, and it is a joy and privilege to be welcomed into yours.


*Want to get to know me and CFD better? Follow me on Instagram - it's the place where I spent the most time on the Internet! And be sure to sign up for my weekly newsletter! It's like getting a little pep talk each week from yours truly :) See ya there!